The TPC Colorado Championship at Heron Lakes announced a five-year partnership through 2026 with Ascendant National Title, a Cypress Ascendant company, to serve as the golf tournament’s official title sponsor. The tournament, which earned the 2021 Korn Ferry Tour Tournament of the Year Award, will formally become The Ascendant at TPC Colorado and continue its residency at TPC Colorado, the host course for the first three iterations.
“We are excited to announce Ascendant National Title as a title sponsor on the Korn Ferry Tour and as the official title insurer for the PGA TOUR and PGA TOUR Champions,” Korn Ferry Tour President Alex Baldwin said in a release. “The Cypress Ascendant Company’s mission is based in innovation, helping people, and making a difference in the community, which are all ideals we share on our tour. We look forward to working closely with Ascendant National Title to make a positive impact on the Front Range, especially with the First Tee -- Colorado Rocky Mountains.”
The Ascendant at TPC Colorado is a 72-hole tournament featuring 156 players from around the world. Debuting in 2019, The Ascendant at TPC Colorado has become one of the premier stops on the Korn Ferry Tour, evidenced by its award-winning 2021 event.
“We are thrilled to partner with Ascendant National Title and continue to showcase the only PGA TOUR-sanctioned professional golf tournament on the Front Range,” Tournament Director Drew Blass said. “We have had incredible success in our three years at TPC Colorado and now The Ascendant at TPC Colorado will provide us the opportunity to enhance our event even more.”
As part of the PGA TOUR’s Official Marketing Partner program, Ascendant National Title will become the Official Title Insurer of the PGA TOUR and PGA TOUR Champions. Through the partnership, Ascendant National Title will activate across the PGA TOUR and PGA TOUR Champions by hosting at tournaments in key markets, entering relationships with PGA TOUR members and supporting the First Tee.
“We are incredibly honored and excited to join the PGA TOUR family as an Official Marketing Partner and Korn Ferry Tour Title Sponsor,” Ascendant National Title President and Managing Partner Anthony Knight said. “None of this would have been possible without our parent company and partner, Cypress Ascendant, and their generous support and vision for this PGA TOUR partnership.”
The 2022 playing of The Ascendant at TPC Colorado is set for June 30 through July 3 in Berthoud, Colo.
“Our alignment with the PGA TOUR embraces shared values of making a positive impact in the community locally and nationally, striving for excellence and promoting notable charitable work,” Knight said. “This is paramount to Ascendant’s commitment in creating a landmark impact within the title insurance industry.”